Marketing

MKT 501 XW


Restricted to ENG M students only. Please contact Laurie Hoifeldt to register. 

Course Description

An analytical approach to the study of marketing issues and challenges of business firms and nonprofit organizations. Emphasis on the influence of the global marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; an orientation that ensures sustainability of marketing operations; and the organization's system for planning and controlling its marketing effort.

3 credits

Questions

Registration Information

Course Dept
MKT
Course Number
501
Section
XW
Credit Hours
3
Semester
Fall 2018
Dates
Aug 27 - Nov 16
Prerequisites
Enrollment in MBA program or departmental permission
Max Enrollment
25
Delivery Fee
$390.00 *
* Delivery Fee is additional to Tuition & Fees.

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