Course Description

The goal of this course is to use social media strategically, from both an advertising and public relationship standpoint, to the advantage of a client or an organization. This course examines and analyzes the social media space from a business perspective. You will learn best practices in the areas of strategic planning, tactical execution and measurement of various social media platforms.

3 credits

Questions

Instructor Contact

Michael Wigton

Registration Information

Course Dept
P R
Course Number
497L
Section
1
Credit Hours
3
Semester
Spring 2021
Dates
Jan 25 - May 7
Prerequisites
Junior Classification
Max Enrollment
50
Delivery Fee
$ *
* Delivery Fee is additional to Tuition & Fees.

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