Special Topics: Strategic Planning for Social Media

P R 497L XW Cross Listed: ADVRT/JL MC


Topic: Strategic Planning for Social Med

Course Description

The goal of this course is to use social media strategically, from both an advertising and public relationship standpoint, to the advantage of a client or an organization. This course examines and analyzes the social media space from a business perspective. You will learn best practices in the areas of strategic planning, tactical execution and measurement of various social media platforms.

3 credits

Course restricted to sophomores and above. 

Questions

Instructor Contact

Michael Wigton

Registration Information

Course Dept
P R
Course Number
497L
Section
XW
Credit Hours
3
Semester
Summer 2019
Dates
Jun 17 - Aug 9
Prerequisites
Junior Classification
Max Enrollment
50
Delivery Fee
$150.00 *
* Delivery Fee is additional to Tuition & Fees.

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